Leagas Delaney Wins Creative Duties For New Adidas Golf Unit

SAN FRANCISCO-Leagas Delaney’s office here has picked up creative duties on the $2-3 million account of Adidas Golf, the newly formed golf subsidiary of Adidas AG.
The agency was awarded the business without a review based on its work for Adidas America.
Adidas Golf was founded at the beginning of May.
The first national consumer campaign for the Portland, Ore.-based company, slated for next March, will mark the first consumer ads for golf under the Adidas brand, said company officials. The advertising will target consumers aged 14-25 and run in all major golf magazines.
Consumer ads as well as a new business-to-business marketing campaign will revolve around an undisclosed PGA spokesman whom the company plans to sign by the end of this month, said Karin Lysek, Adidas’ director of marketing. The campaign will be extended to sports enthusiast magazines such as Sports Illustrated in 1998, she said.
Media planning and buying for the first campaign is being handled by Hale Communications, Portland, Ore., which was founded by a former Adidas marketing executive.
Leagas in San Francisco has also been awarded an assignment to handle Adidas’ basketball advertising. The TV and print assignment, which features 18-year-old NBA player Kobe Bryant, had previously been handled by the agency’s London office.
Adidas is the largest client of Leagas Delaney’s fledgling San Francisco office, which has grown to about 30 employees this year.
–Joan Voight