Leading Hotel Marketers Claim They Aren't Worried About Airbnb

Despite an obvious threat, execs are optimistic

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If there's one thing rarer than getting the marketing chiefs of the world's big three hotel chains on the same stage, it's having each of them deny that Airbnb concerns them. But that was the upshot earlier today at Advertising Week, as Hyatt's svp of global brands Sandra Micek, Hilton's CMO Geraldine Calpin and Marriott's global marketing officer Karin Timpone took turns explaining why Airbnb fails to keep them awake at night.

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