Leading With Digital

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Last night I had dinner with the head creative director of an agency on the West Coast.  We were discussing the topic that seems to be on everyone’s mind: “How does an agency truly become digital?” Big agencies, small agencies, PR practices, CRM firms, even the major media companies are all trying to figure out how to get a bigger slice of the digital pie. 

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