Leaders Offer Myriad Lessons at ANA Conference

Replies to same question range from instructive to cheeky

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As many times Bob Liodice asked the question, he got a different answer.

When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked each leader for a key takeaway or lesson that they wanted the record crowd of 1,700 to carry back to work. The answers ranged from instructive to cheeky.

Stephen Quinn, the chief marketing officer of Walmart—the world's largest corporation—urged marketers to listen to everyone, including haters, and build coalitions inside and outside the company.

"Embrace those folks.

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