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Laughlin/Constable will target young thrill-seekers who haven’t yet added fast motorcycles to their trick list in a campaign for a new model from Harley-Davidson’s Buell Motorcycles.
Print ads for the Buell Blast break in May issues of lifestyle magazines including Rolling Stone and Spin, and enthusiast periodicals such as Surfer and Powder, said Paul Barthelemy, an account supervisor at the Milwaukee agency.
The Blast is an entry-level sport bike designed to be quick and nimble with an engine of just one cylinder and about half the size of the standard Buell bike.
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