L/C Has It Made In The Shades With Gargoyles Win

Laughlin/Constable here picked up the estimated $1-3 million account of sunglasses marketer Gargoyles thanks to a relationship with Nicole Junod, the company’s general manager, who formerly worked at L/C client Wolverine World Wide.
The Kent, Wash.-based company’s advertising has most recently been handled by freelancers. Gargoyles previously worked with Seattle shop McFarland Richards and Graf, selected following a review in November 1996.
Gargoyles sunglasses scored a promotional coup by being the shades of choice for Arnold Schwarzenegger’s character in The Terminator. Current celebrity endorsers include stock car driver Dale Earnhardt. The company also markets the Hobie and Stussy brands. –Trevor Jensen