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NEW YORK The Illinois State Bar Association is attempting to rehabilitate the image of lawyers by using one of the profession’s most famous members: Abraham Lincoln.
The print campaign, from Chicago-based & Wojdyla, breaks next week in 33 Illinois newspapers. A 12-page insert covers seven legal categories (car, family, finding a lawyer, home, money, health and estate) and deals with matters such as do not resuscitate orders, neighbors’ trees and dog bites.
An out-of-home component shows the 16th president and the copy, “Our state has a history of some pretty good lawyers.
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