Brand MarketingLawsuit Against ‘Exito!’ DismissedBy Adweek Staff|September 13, 1993 ShareBy Adweek Staff|September 13, 1993 ShareCHICAGO – A lawsuit brought against Exito!, a new Spanish-language weekly in the Chicago market, was dismissed last week by a U.S. District court judge here. Chicago Tribune Company has been granted the registered trademark of Exito! in Illinois. Hispanimedia/New York, which publishes Extra, a bilingual weekly in Chicago, had filed a suit that charged tradmark infringement among other things. Exito! is scheduled to debut in Chicago on Sept. 16.Copyright Adweek L.P. (1993) Adweek Adweek