Lawmakers to FDA: Regulate E-Cigarettes

Presentation compares cigarette and e-cigarette ads to make the case

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In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes.

Hoping to convince the Food and Drug Administration to regulate e-cigs, three Democratic lawmakers put together a presentation to make the case that e-cigarette companies are targeting young smokers the same way traditional cigarette companies did before they were banned from the airwaves in 1971.

The FDA could make a decision about classifying e-cigarettes soon.

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