Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women's History Month

The campaign supports a Black women-owned fitness studio in D.C.

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Women’s History Month could use some inclusivity—and maybe a little vodka for all the progress we’ve yet to make.

This March, Smirnoff is teaming up with actor and producer (and longtime brand partner) Laverne Cox on a campaign to broaden the scope of Women’s History Month by pairing fan engagement with tangible support for businesses owned by Black and brown women.

Smirnoff is hosting virtual workouts for fans throughout the month with SideBarre, a Black women-owned fitness studio in Washington, D.C.

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