Lava Lamps Push Position as Original In LS&B Campaign

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Lindsay, Stone & Briggs appeals to a new generation to turn on Lava lamps in a $1 million campaign breaking in August magazines.

Haggerty Enterprises in Chicago makes the only motion lamp that bears the Lava name. LS&B, Madison, Wis., which was hired by Haggerty earlier this year, attempts to capitalize on that.

“The point is to build a brand that sets it apart from the knock-offs,” said Harvey Briggs, executive director of creative and innovation at the shop.

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