Laurie Coots Leaves TBWA, Her Shop for 29 Years

To-do list includes consulting, editing but not an agency job

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Laurie Coots, the tireless TBWA veteran that epitomized the phrase, "Chiat/Day and Night," is leaving the agency world after 29 years at TBWA and the old Chiat/Day.

Coots has a lot of plans—including business consulting, working with former Procter & Gamble marketing chief Jim Stengel and editing a documentary—but no desire to take another agency job.

"Building this brand has been my life's work," explained Coots, 56. "So, I have no interest in joining another agency."

Coots had quite a run at TBWA, starting in 1984 as a secretary assigned to the Apple account and working her way up through account management, planning and operations before ascending to global chief marketing officer and head of TBWA's "Disruption" consultancy.



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