Lauricella Becomes Partner at Torme

Deborah Lauricella has been named partner and president of the San Francisco-based marketing and public relations firm formerly known as Torme & Co. With the addition of Lauricella, the shop has changed its name to Torme Lauricella. After joining the firm in 1995, Lauricella worked with clients such as the California Walnut Marketing Board, Armor All, Brita and Mervyn’s California. The shop also hired Jennifer Quermann as vice president. She was formerly director of public relations at Keen.