Laundry Detergent

Tide lead all laundry detergents not lonely because it scored well in all of the drivers including cleans better and good for fabrics, but also because of its “positive sense of ubiquity,” said Passikoff. “Their line extensions are important because they give people the perception that Tide can satisfy all of tis cleaning needs.”
1.    Tide
2.    Cheer
3.    All
4.    Purex
5.    Wisk
6.    Arm & Hammer
7.    Bold
8.    Gain
9.    Era

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