Laundry Detergent

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tide lead all laundry detergents not lonely because it scored well in all of the drivers including cleans better and good for fabrics, but also because of its “positive sense of ubiquity,” said Passikoff. “Their line extensions are important because they give people the perception that Tide can satisfy all of tis cleaning needs.”

1.    Tide
2.    Cheer
3.    All
4.    Purex
5.    Wisk
6.    Arm & Hammer
7.    Bold
8.    Gain
9.    Era

For more information, please e-mail your name and contact information to brandkeys@brandweek.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in