LaunchPad Fashions Hungry-Man Push

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BOSTON LaunchPad Media said it has created a mircosite for Hungry-Man frozen dinners to tout the brand’s “Fill ‘er Up” sweepstakes.

Over $40,000 in prizes will be given away in the stock car racing-themed contest. This marks the first time the brand has done an online sweepstakes, but the company said it plans more such efforts in the future.

“We

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