LaunchPad Fashions Hungry-Man Push

BOSTON LaunchPad Media said it has created a mircosite for Hungry-Man frozen dinners to tout the brand’s “Fill ‘er Up” sweepstakes.

Over $40,000 in prizes will be given away in the stock car racing-themed contest. This marks the first time the brand has done an online sweepstakes, but the company said it plans more such efforts in the future.

“We had fun creating this site,” said Alex Poulos, president of LaunchPad. “The imagery and design captures the excitement and glamour of car racing. This site reflects that sense of fun. Even people who aren’t stock car racing fans will find this sweepstakes appealing.”

The sweepstakes runs through Sept. 30. It is open to legal residents of the 50 United States who are 18 years of age or older at the time of entry.

Independent LaunchPad is located in Watertown, Mass., and specializes in interactive media production such as Web sites and driving online traffic through search optimization, PR and advertising.