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DALLAS In a TV spot designed to startle viewers, Tribal DDB here combined stark images of starving African children with a laugh track from a television sitcom, the agency said.
The public service announcement for whatcanudo.org challenges viewers to turn away from their television sets to provide money or time to a charitable organization.
Text superimposed on the images reads: “For the next 30 minutes, you can enjoy your favorite sitcom or you can start making a difference.
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