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Venturing out beyond its National Guard account, Laughlin, Marinaccio & Owens in Arlington, Va., defeated five agencies to land the prepaid phone card business of LCI International.
Mark Welton, LCI vice president of enhanced services, said the account would be handled on a project basis, adding, “We think it’s going to be very long term.” He would not specify a budget, although sources previously estimated spending at $5 million [Adweek, April 20].
Laughlin, Marinaccio & Owens (LM&O) prevailed over Virginia shops Demaine Vickers in Alexandria and E.
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