Laugh If You Want, but Ugly Sweaters Are 2020's Coolest Holiday Marketing Idea

Some brands can really spin quite a yarn

Jamie Richardson remembers the day, a little over a year ago, when one of his colleagues on the marketing team came to him with an idea. White Castle, the burger chain for which Richardson serves as vice president, is a small, family-owned brand. It lacks the mega marketing budget of a Burger King or a McDonald’s.

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