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DALLAS LatinWorks has created a Spanish-language Web site for Beech-Nut Naturals.
The independent Austin, Texas, shop is the Hispanic marketing agency of the baby food supplier and created ads for the client last year that are still running in Latino media.
“While we recognize a lot of Hispanic people do speak English, there are a number of people who prefer to get information in their native language,” said client senior product manager Earl Justice.
The site contains much of the same content about nutrition and Beech-Nut products that appears on the English site.
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