LatinWorks Scores Upset Victory

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A small agency less than 2 years old has upset a cast of established players to win the estimated $17 million consolidated Hispanic advertising account of SBC Communications.

LatinWorks in Austin, Texas, won a national review which pitted it against finalists including Bromley Communications in San Antonio, Dieste & Partners of Dallas and del Rivero Messianu Advertising in Coral Gables, Fla.

The selection was made following a strategic and creative assignment for a new SBC bundled product called Simple Solutions With Direct TV Para Todos.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in