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A small agency less than 2 years old has upset a cast of established players to win the estimated $17 million consolidated Hispanic advertising account of SBC Communications.
LatinWorks in Austin, Texas, won a national review which pitted it against finalists including Bromley Communications in San Antonio, Dieste & Partners of Dallas and del Rivero Messianu Advertising in Coral Gables, Fla.
The selection was made following a strategic and creative assignment for a new SBC bundled product called Simple Solutions With Direct TV Para Todos.
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