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McDonald’s Corp. this week is launching six TV commercials directed at U.S. Hispanic consumers. The Spanish-language spots were created by del Rivero Messianu in Coral Gables, Fla.
Unveiled last week at the client’s worldwide operators meeting in Orlando, Fla., three spots promote McDonald’s Monopoly game while others focus on Happy Meals, French fries and breakfast foods.
“Point of View” is McDonald’s first image ad in support of Happy Meals, said del Rivero Messianu chief creative officer Luis Miguel Messianu.
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