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CHICAGO New cable television network Expresion has begun selling advertising against its intended audience of younger Hispanic professionals.
The Expresion Media Group, Chicago, plans to launch the network in May 2003. The national cable network will offer a combination of original programming, independent films and music features for Hispanics ages 18-49, network executives said. Programming will be multicultural and multilingual.
One original program, Lincoln Park, tells the story of six friends living under one roof that strive to find a balance between their Latin roots and their home in a yuppie Chicago neighborhood.
The
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