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DALLAS Moroch Latino, Dieste Harmel & Partners and Proterra Concepts were honored last week at the second annual Latino Marketing Awards, the organization said.
Held in Los Angeles at the Univision/TeleFutura studios, the LMA acknowledged the three Southwest shops for innovation, creativity and cultural competence in the Latino advertising market.
Moroch Latino of Dallas won for its multi-cultural McDonald’s campaign entitled “Mundo Hip-Hop.” Launched in May, the TV spot targeted Hispanic youth for McDonald’s franchisees in the West and Southwest.
Dieste,
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