Latham Is Back as Branding Guru

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Ian Latham, former managing director of Ogilvy & Mather here, has opened a brand consulting company.

Latham, who co-founded Ogilvy’s Southeast office in 1980, resigned after WPP merged that agency into J. Walter Thompson here last spring.

“I spent the summer thinking about what to do next,” said Latham, a New Zealand native who has put down roots in Georgia.

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