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The animated indie band that stars in a new Australian health care ad is called Fully Sick, and they’re also—to use a regional catchphrase—fully sick.
This trio of claymation characters is the hard-rocking centerpiece of “Feels Better,” a 90-second music video-style spot from Sydney-based Milk + Honey United for digital disruptor Rosemary Health.
The campaign, which is part of a larger brand overhaul for the health care company, is an intentional departure from the norm in the category.
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