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NEW YORK I-Traffic attempts to replicate the unmistakable visual landscape that defines Las Vegas to promote a Web site that bears the city’s name.
A teaser campaign running through next week on properties such as Yahoo! and iWon seek to generate interest and awareness in LasVegas.com, a 1-year-old online destination that offers travel and hotel deals and tips on everything from gambling and weddings to nightclubs and spas. In a Flash- and audio-enabled super banner that does not carry copy or the city name, the Nevada desert serves as a backdrop to visual images, such as the Luxor and Flamingo.
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