Last-Second Ads Prior to Purchase and New Funding Are Driving Cooler Screens' Expansion

The Chicago-based tech company is now valued at half a billion dollars

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Business is heating up for Cooler Screens.

The technology company that replaces refrigerator and freezer doors with digital screens that display ads alongside product inventory said Monday it had secured $80 million in funding from investors including Verizon Ventures and Microsoft’s M12 venture fund, valuing the company at half a billion dollars. The new cash infusion will aid Cooler Screens’ expansion across the U.S.

“Cooler Screens is taking what Amazon started on the web and finishing it at the point of sale in the store,” said Arsen Avakian, CEO and co-founder of Cooler Screens, which debuted in 2018.

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