The Last 24 Hours in Advertising: Monday, Nov. 10, 2014

Doritos-flavored Mountain Dew, dinner at Starbucks, the Media Plan of the Year and more...

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The results are in for media plans of the year

With help from a team of expert judges, Adweek put together a list of the 18 best media plans for the 2014 Media Plan of the Year awards. (Adweek)

An inside look at Lucky magazine

President of Lucky Group, Gillian Gorman Round, talked with Adweek about life at the magazine post-Condé Nast spinoff and its leap into the world of e-commerce. (Adweek)

Meet the former New York Times exec who's jumping into agency life

Tracy Quitasol talked with Adweek about her shift from the Times and her new role as director of OMD's Ignition Factory. (Adweek)

Johnnie Walker review puzzles just about everyone

When word got around that Johnnie Walker was looking for a shop to take over for current lead agency Bartle Bogle Hegarty, most people were pretty surprised. (Adweek)


Around the Web:

The stock market responds to a looming cable merger

Investor and analyst concerns over the future of a Comcast-Time Warner Cable merger is evident as respective share prices do something unexpected. (The New York Times)

Pepsi tests a strange flavor of Mountain Dew

The people over at Pepsi have admitted to testing out a Doritos-flavored Mountain Dew beverage because…why not? (The Verge)

Starbucks gets into the dinner game

Starbucks and Dunkin' Donuts are both reportedly working toward serving dinner items in 2015. (Yahoo Finance)

Shazam partners with National CineMedia

The union will bring Shazam's interactive listening tools to National CineMedia's FirstLook specials in all partnering theaters. (Media Post)

The hottest brand Vines

See how brands such as Starbucks and Rizzle Kicks claimed the top spots for the most creative and entertaining Vine videos of the week. (The Drum)

Lighting up the holiday season

The saga for best Christmas spot continues with Tesco's ad showing that magical moment when you finally plug in all those holiday lights you spent hours putting up. (Campaign)

Inside Yahoo's video strategy

Earlier this year Yahoo announced it was going to create original videos but has not released specific numbers just yet. (The Wall Street Journal)

Airbnb celebrates the fall of the Berlin Wall

"Wall and Chain" is a touching spot created by VCCP Berlin that tells the true story of a former guard of the wall in West Germany before it came down in 1989. (Mashable)

 


Industry Shake-Ups:

Kraft consolidates

The company has cut down its roster of agencies, settling on four main shops including Leo Burnett and Crispin Porter + Bogusky to take over most of the creative work. (Adweek)

Accounts in Review: NBA, Brown-Forman Pick Finalists

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the next couple of weeks. "Few" is a relative word, however, as Johnnie Walker's "short list" is five agencies long. (Adweek)


If You Missed It

The Top 5 Commercials from Nov. 1-7

Craft, comedy, Romeo Beckham and quite possibly the best Christmas ad ever. (Adweek)