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CHICAGO Sona MedSpa, a franchised laser hair removal and skin care chain, is set to contact agencies about its marketing account through the Rojek Consulting Group, Sona’s top marketing executive said.
The Nashville, Tenn.-based chain will focus on midsize Midwest and Southeast agencies with strong direct, interactive and public relations capabilities, said Kurt Schusterman, who in July took over as Sona’s chief marketing officer after holding a similar post at Mail Boxes Etc.
National and local spending could reach $20 million in 2005 as the company enlists more franchisees, Schusterman said.