Las Vegas’ Venetian Stays Small

The Venetian Resort Hotel Casino, which had presumably been searching for a larger agency after parting with Heftel Media, has instead selected another small shop, Quillin & Co. Advertising & Public Relations, according to sources.
The Venetian, a $1.2 billion Venice-themed complex that opened on the Las Vegas strip last May, had been seeking an agency for a $5 million grand opening promotion, according to an industry source. The total account value has not been disclosed.
Heftel, which uses the resort’s nightclub as a live event and commercial TV studio during the day, resigned the account in November after determining it “couldn’t do justice” to the resort.
“Now our efforts are electronic, and they’re doing more print,” Heftel creative director Sterling Martell said at the time [Adweek, Dec. 13].
Martell had assumed the Las Vegas Sands-owned complex wanted an agency with “multiple layers of experience,” not a small shop.
Calls to the agency and client were not returned.
“The Venetian will probably double or triple Quillin’s billings,” said an executive at a rival local shop.
The Venetian spent $2.4 million on advertising in the first 10 months of 1999, according to Competitive Media Reporting.
Sources said the resort is keen to move beyond its shaky opening, which was marked by continuing construction and operating glitches.
“The opening went off extremely poorly, but they’ve since recovered,” one industry source said. K