Las Vegas

The Las Vegas TV market moved up in rank one slot to No. 42, which may be hard to believe now that it’s at the epicenter of the economic crisis. Hard hit by housing foreclosures and sharp drops in tourism and gaming, revenue on the Strip slid 9.3 percent through November. Unemployment is at 9 percent, its highest since 1983.

Even before the recession, the market’s two papers, the Las Vegas Review-Journal (owned by Stephens Media Group) and the Las Vegas Sun (owned by Greenspun Media Group), struck an agreement in ’05 that turned the Sun into an insert in the Review-Journal.

Circulation was actually up 0.8 percent last September, even as the paper was forced to cut a number of sections (moving some to the Web) and increase the price. The two brands still duke it out on the Internet: LVRJ.com, which operates separate recruitment and local sports sites, collectively has 22 million page views a month, compared to LasVegasSun.com’s 7.5 million.

TV stations air plenty of local news to serve a 24/7 town. KVVU, Meredith Broadcasting’s Fox affiliate, leads mornings among the 25-54 and 18-49 demos. KLAS-TV, Landmark Communications’ CBS affiliate, has the market’s only 4:30 p.m. news, giving it a strong lead-in to its top-rated 5 p.m. news. But at 5:30 p.m. KLAS falls into second place behind KVBC, Sunbelt Communications’ NBC affiliate. KLAS’ local news is also rebroadcast on Las Vegas One, a regional news channel jointly operated by KLAS, Cox Communications and the Sun. In late news, KVVU leads at 10 p.m. over KVCW, Sinclair Broadcast’s CW affiliate, whose news is produced by KVBC. KVVU added an 11 p.m. newscast last summer, but trails leaders KLAS and KVBC. KTNV, Journal Broadcast Group’s ABC affiliate, recently expanded its noon news to an hour, but dropped its 4:30 a.m. and 4:30 p.m. newscasts.

Serving a sizable Hispanic community, Univision Communications’ KISF-FM is the No. 3-ranked radio station overall and the top-ranked Spanish-language station among five in the market. Entravision Communications, which also owns Univision affiliate KINC-TV, scrapped its Super Estrella format on ratings-poor KRRN-FM for a Spanish-language “Jack” format called José. Last summer, Lotus Broadcasting added to its holdings by buying Spanish Oldies KWID-FM from Clear Channel.

Outdoor in Las Vegas is bigger than life where Clear Channel Outdoor operates two digital board networks, seven premium boards targeting the tourist trade and 13 targeting the general market. The company’s Spectacolor division offers unique indoor and outdoor digital signage and event opportunities at Fashion Show center on the Strip. CBS Outdoor offers bulletins, bus shelters and street furniture.

Vital Stats:

* TV DMA Rank: 42
* Population 2-plus: 1,894,950
* TV Households: 728,410
* TV Stations (Net/Ind/Multicast/Public): 8/13/1/1
* Wired Cable Households: 495,930
* Radio Metro Rank: 33
* Population 12-plus: 1,586,300
* Radio Stations (rated): 29
* Newspapers (Daily/Weekly): 1/13

The Numbers:

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