Larry Postaer

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Postaer may have sold your family its first color TV. He wrote the back-cover catalog copy for Sears’ Silvertone TV as a Chicago copywriter in the ’60s, using it as his calling card to join Stern, Walters & Simmons. In 1976, he joined Needham Harper & Steers, working on Dial, Wrigley’s and Bud Light, and in 1981 moved to its L.A.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in