Lapiz Adds Tragant

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Guillermo Tragant has joined Lapiz as creative director for the Publicis Groupe agency in Chicago. Most recently, Tragant had worked as regional creative director on the Coca-Cola business for McCann Erickson, overseeing a division that included Colombia, Venezuela, Ecuador, Central America and the Caribbean. He also worked for agencies such as Agulla & Baccetti and La Comunidad in Miami.

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