Lapham/Miller Chosen for Effort To Boost Ecology

Lapham/Miller has been hired by Ecology Communications to create the company’s first integrated marketing campaign.
Ecology, Boston, a unit of Jnet Group Co., is seeking to promote, a site that provides environmental information and links to related sites.
Lapham/Miller, Andover, Mass., is charged with creating a brand-building campaign that will include online and offline advertising and promotional materials. “We should be in print to start with, in publications that reach an environmentally committed audience,” said client chief executive officer Jack Hoagland. The shop may also work to revamp the existing Web site. The budget has not been finalized but will likely be in the six-figure range, Hoagland said.
–David Gianatasio