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Lapham/Miller has purchased interactive shop Imagicians, a move L/M management believes will help the agency better compete against larger regional rivals.
Andover, Mass.-based L/M had been seeking to buy an interactive specialist for some time, said president Chip Rives.
“We’ve been looking to expand and become a full-service agency,” he said. “This is the last piece of that [expansion].”
The acquisition comes on the heels of L/M launching McMahon & Shaffer Brand Promotions earlier this year.
L/M had collaborated with Imagicians of Boston for about two years on various projects for clients of both shops.
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