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Duncan & Associates Focus on the Human Dimension
LOS ANGELES– The Los Angeles Police Department’s recruitment efforts face challenges both unique and universal. Like any employer, the LAPD has to recruit in a tight job market where sellers have all the leverage.
The LAPD also faces public relations pressures from the ongoing ramparts-division scandal that has sparked criminal investigations of officers and resulted in many overturned convictions.
A pro bono ad campaign from Duncan & Associates hopes to show potential candidates the human side of police work.
The new effort includes TV and radio spots based on interviews with about 50 LAPD officers who explain why they chose a career in law enforcement.
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