Lane Shop Answers UCom's Call

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Lane Advertising has added creative and media chores for UCom, a provider of pagers, cellular phones and related technology.
The agency in Salem, Mass., prevailed after a review of undisclosed contenders based mainly on the strength of its creative product and related experience with other small retailers such as Honeydew Donuts, said Jill Hanson, marketing manager for the client in Westbrook, Maine.

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