Landsberg Takes Charge at MRM

McCann Worldgroup CEO Nick Brien has drawn upon former colleagues as he makes leadership changes across the Interpublic Group unit.

Most notably, Mark Landsberg (pictured) joins MRM as chief executive, replacing Reuben Hendell, who is leaving the CRM/digital operation after six years in the job.

Landsberg has served as a director of private equity firm Lake Capital, which he joined in 2008 after serving as director of corporate strategy and development at Leo Burnett. He also was previously global president of Arc Worldwide.

In addition to his MRM role, Landsberg assumes responsibilities as president, corporate business development for McCann Worldgroup, with specific focus on all M&A initiatives, strategic alliances and exploring new ventures. The shift is effective Oct. 11.
In other top changes: John Cahill, the London-based head of Worldgroup’s healthcare operations in Asia and Europe, has been promoted to CEO of McCann Healthcare Worldwide. He replaces the existing “Office of the CEO” leadership team that was established in 2009.
At McCann Erickson, the network’s Europe, Middle East, Africa region is being separated. Brett Gosper continues to head Europe, and Luca Lindner adds the Middle East and Africa to his current Latin America and Caribbean responsibilities.
In top financial management at Worldgroup, Tara Comonte is moving over as CFO from Mediabrands, where she previously worked with Brien to create the IPG centralized media company. Prior to that job, Comonte was global CFO of Worldgroup’s UM and also was CFO of Leo Burnett/Arc Worldwide in the EMEA region. She succeeds Gary Lee, who is leaving the company after four years in the CFO post.
In Worldgroup’s newly created Global Brand Community, Patrick Lafferty, CMO for Travel Channel Media, has been tapped to lead the initiative that is comprised of the company’s top 15 global accounts. Lafferty, who worked for more than a decade at Burnett before TCM, will work closely with Daryl Lee, Worldgroup’s chief integration architect, and respective McCann Worldgroup global account directors.
At Mediabrands, Jeff Lupinacci has been named CFO, Mediabrands Global, replacing Comonte. He has been the North American CFO for Mediabrands for the past three years and credited with helping the North American media operation boost profits by double digits this year.
Lupinacci has also been named a member of the Mediabrands Office of the Chairman, which includes Mediabrands Ventures CEO Matt Freeman; Matt Seiler, global CEO of Universal McCann; and Richard Beaven, global CEO of Initiative. The office was set up, in lieu of a single CEO, when Brien left for McCann.
Replacing Lupinacci as Mediabrands North American CFO is Greg Walsh, who was previously head of client finance at the unit.
Brien, the former Mediabrands CEO who assumed the top job at Worldgroup earlier this year, explained the changes in a statement: “The speed and power of technology has rapidly changed the marketing landscape while the unpredictable global economy continues to affect consumer behavior significantly, making our challenge of building and managing brand equity increasingly complex. These leadership changes will help us proactively embrace our own future so we can transform it, bringing innovation, creativity and performance to the forefront of all we do.”

See also:
“Troubled Times at McCann”