Lands' End Eyes Grey for Broadcast Work

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NEW YORK Lands’ End is poised to award its broadcast creative assignment to WPP Group’s Grey, sources said.

The New York shop competed against Omnicom Group’s BBDO and Downtown Partners, both in Chicago, and independent agency Young & Laramore in Indianapolis.

According to Nielsen Monitor-Plus, the Wisconsin-based client spent $30 million in U.S.

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