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NEW YORK Lands’ End is poised to award its broadcast creative assignment to WPP Group’s Grey, sources said.
The New York shop competed against Omnicom Group’s BBDO and Downtown Partners, both in Chicago, and independent agency Young & Laramore in Indianapolis.
According to Nielsen Monitor-Plus, the Wisconsin-based client spent $30 million in U.S. measured media last year. Sources, however, have said the account in play is worth approximately $10 million.
Nielsen records U.S. media spending for Lands’ End at $3 million from January through May of this year.
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