Land Rover Shift to Y&R Nears

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Land Rover is expected to give 90-day notice to GSD&M within the next two weeks and move the $50 million advertising account to Young & Rubicam, sources said.

GSD&M’s contract for Land Rover in North America extendsto December 2003, but a “no-cut” clause terminated on June 30. That means the Austin, Texas-based agency is now subject to a standard 90-day notification before being terminated [Adweek, Jan. 14].

When Ford Motor Co. purchased Land Rover from BMW in May 2000, the automaker agreed to honor the advertising contract with GSD&M, which won the business in March 2000.

Young & Rubicam handles the Land Rover advertising account in the rest of the world.





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