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Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space.
The campaign, dubbed “Galactic Discovery,” invites consumers to submit a 30-second video or still image that captures what they believe to be the spirit of adventure. In April at the New York Auto Show, Land Rover said it had partnered with Virgin Galactic for the promotion. In addition to supporting the contest, Virgin Galactic will use a fleet of Land Rover vehicles at its new Spaceport America in New Mexico when it opens.
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