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Land O’Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter—it’s also an agricultural co-op that uses technology to help solve the problem of feeding the world in the future.
With that in mind, Land O’Lakes worked with agency Colle McVoy and Civic to create a 6,000-square-foot space at SXSW in Austin, Texas, called “The Food Effect.”