Land O’Lakes Taps Digital Shop

Land O’Lakes today named Colle+McVoy as the digital shop for its Land O’Lakes Dairy Foods unit.

The Minneapolis agency will manage the consumer Web site plus strategy, creative, production and development. “We are very impressed with Colle+McVoy’s interactive expertise and technical capabilities,” said Thea Keamy, vp of retail cheese and marketing services for Land O’Lakes,in a statement.

The agency claims its interactive billings have doubled since 2007 and now account for 40 percent of its revenues. A rep said the agency does digital work for most of its clients, including Caribou Coffee, Aveda and Taubman Centers.