Land O’Lakes Isn’t Talking About Its Logo Change, and That’s a Big Mistake
The brand sidesteps the opportunity to discuss representation
The Native American woman, said to be named Mia, had been the Land O'Lakes mascot for 92 years.
Land O'Lakes
The decision by dairy brand Land O’Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot with a nearly 100-year history.
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