Land O’Lakes Isn’t Talking About Its Logo Change, and That’s a Big Mistake

The brand sidesteps the opportunity to discuss representation

land o'lakes new logo
The Native American woman, said to be named Mia, had been the Land O'Lakes mascot for 92 years. Land O'Lakes

Key insight:

The decision by dairy brand Land O’Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot with a nearly 100-year history.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.