Land O’Frost Makes ‘The Scene’ in DVD Promo

NEW YORK Land O’Frost, marketer of packaged sliced lunch meats, will mount a back-to-school in-pack promotion this month tied to the DVD trivia game, Scene It?

The Searcy, Ariz.-based, family-owned Land O’Frost will distribute an in-pack movie trivia quiz that offers consumers a chance to win one of 500 Scene It? DVD games as prizes. Additionally, it will offer a customized Scene It? DVD mini-trivia game though a mail-in offer.

The effort will be backed by FSI’s and will ship six million on-pack stickers and game pieces in packages of Land O’Frost premium and Land O’Frost deli-shaved brands. Spend for the effort was not revealed.