Lancome, "L'Absolu Nu"

Cosmetics ads really can be preposterous. In this new spot for Lancôme, directed by the famed photographer Mario Testino, we see Kate Winslet rolling around blissfully in the nude under a white sheet in an all-white apartment with white roses sitting on a white table between two white chairs. She’s seen smiling, chuckling and possible moaning into a white phone, conversing with someone who is never revealed (probably a white person, though!). Then we finally get a splash of color, as she applies one of Lancôme’s new L’Absolu Nu lipsticks.