Lance Acord On The Spot

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Acord wears two hats: He’s a cinematographer, with feature-film credits that include Lost in Translation and Adaptation, and a commercial director, most recently on TBWA\180’s “Impossible Is Nothing” campaign for Adidas and Audi’s “Progressions” spot. He also runs production company Park Pictures with Jackie Kelman Bisbee. Acord, a 39-year-old Northern California native who studied photography and filmmaking at the San Francisco Art Institute, was nominated for a Directors Guild of America award for outstanding achievement in commercials for 2003.

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