Lamp Manufacturer Turns to Topaz Partners

BOSTON Lamp manufacturer OptiLED has tapped Topaz Partners for public relations, the agency said.

The indie agency in Malden, Mass., will help the Irvine, Calif.-based client promote its Chip Series of lighting products designed for to deliver highly focused beams of light and for extreme durability. Applications include home interiors, art installations, backyard gardens, city parks, museums and theaters.

“PR is essential as OptiLED works to expand its position in the U.S. market,” said Caterina Hall, client executive vice president, in a statement. Topaz’s experience with technology accounts makes the shop a good fit, she said.

—Adweek staff report