Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

A chance to peel out with the pros—or just watch from the sofa

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It feels like years ago, but it was only Jan. 26 when Paul Miller Racing’s car No. 48—a Lamborghini Huracán GT3 EVO—took the checkered flag at the Rolex 24 at Daytona, holding the lead for 340 of the race’s 765 laps. It was a thrilling dash if you happened to be there. But fans who weren’t in the bleachers missed their chance to hear the scream of that low-slung car’s 5.2 liter V10 engine as the speedometer needle tickled 121 mph.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in